This morning Sarah Blakely, the creator of Spanx, was on Q100 talking about her story as well as promoting her new product Assets. Assets were introduced about two years ago in Target and now they will be sold in Belk stores. Assets are the more affordable version of Spanx and start at around $10.

Just in case you didn’t know, Spanx are sold at Filene’s Basement and Nordstrom Rack for a lot less. For more information about Spanx or Assets, click the links above.